Research method

Our strength

MARKETING SYSTEMS Co., Ltd. consistently offers useful information of marketing research through consulting.

We have a focus group room, a place of central location test, and a sales promotion center. This makes us to handle any request. Moreover, we are able to have high confidentiality of our clients' information not to use other companies' facilities in marketing research or sales promotion for new products.

We promise our clients to collect information in order to adopt quickly the change of conditions surrounding companies, diversification of consumers' demand, and the change of channel distribution.

We have made cost reduction having all facilities in our company. Consequently, we can assure you that we provide satisfied service.

Research Procedure

Research Procedure

Main research method

Quantitative marketing research

  • Online survey
  • Central location test
  • Home user test
  • Mystery shopping
  • POS data analysis, including test marketing
  • Purchaser research
  • In-store merchandising
  • Personal in-home survey
  • Street intercept survey
  • Mailing surveys
  • Telephone survey etc.

Qualitative marketing research

  • Focus group
  • Focus group
  • Detailed interview
  • Specialist interview
  • Hearing survey
  • Planogram analysis
  • Regional characteristic research etc.

Secondary data analysis

  • Family income and expenditure survey
  • Survey of household economy
  • Commerce statistics
  • Establishment and enterprise census etc.